Creative Design & Social Media Tools
For my senior thesis project, I explored social media addiction, which started with me abandoning social media entirely. The final work (publicly exhibited in April 2014) showcased seven mixed media pieces that represented my journey through a 12-step anti-addiction process I created. Through my project, I not only developed a deeper understanding of social media’s influence on personal curation and interpersonal relationships, but also expanded my creative expression tools.
Creative Analysis & Decision-Making Skills
The University of Michigan’s annual TEDxUofM events had historically been well received, but in 2013 our planning team felt that a refocused marketing campaign would expand our reach to attract more engaged creatives and entrepreneurs. As co-head of the 2014 TEDxUofM marketing team I planned, executed and curated a marketing campaign called “TEDx.Gif Project,” that helped us increase attendee applications to 100 entries a day (from about 10-15 applications daily).
For more information, please visit the Outreach Projects & Experience page.
Marketing & Digital Design Experience
As a Graphic Design Intern with Know Advertising (an entrepreneurial advertising firm in metropolitan-Detroit) and a Graphic Design student, I have learned to respond to a prompt, not to a specific aesthetic, in the pieces I create. For example, I designed a book entirely in black and white telling the fantastical biography of a fellow student, in which I used blurred images to highlight her stereotypical desires that were unattainable as well as the blurriness of her “truth.” In contrast, I designed a tryptic series for the University of Michigan’s Bicentennial celebrating student’s passion for protest. Through the typography, image choice (from the 60’s), and color scheme, I was able to honor this university tradition and convey the tension representative of those particular times.
For more information, please visit the Graphic Design & Animation page.
Know Advertising does not allow designs on personal websites.